Hey Monster – Who’s the Noob Now?

Monster Energy Drink (aka Camel Piss – thanks __________ lol) decided in their infinite corporate wisdom to squash a small family run micro-brewery for daring to produce a big time beer and naming it Vermonster Beer.
I doubt that Monster Energy Drink lawyers really thought through this plan when they sent out their cease and disist order.  When you are a multi-billion dollar corporation, you get the idea that you are invincable – it becomes really hard to see the risk involved in taking on a puny little brewery.  The Monster lawyers look like a bunch of IM noobs!  lol.  I doubt that they ever envisioned an online revolution against their product seeing how different they acually are.  I mean Vermonster is make with a pile of hops, lots of alcohol and just a touch of Vermont, while Monster Energy Drink is made of 100% monster monkey ass.  Other than they are both liquids, they have nothing in common!
The power of the internet and internet marketers in particular is increasing.  The idea that single bloggers located all around the world could come together and take on a multi-billion dollar coroporation was unknown even 10 years ago.  It will be interesting to see where this takes us and we will watch this story as it develops.

Monster Energy Drink (aka Camel Piss – thanks RT – lol) decided in their infinite corporate wisdom to squash a small family run micro-brewery for daring to produce a big time beer and naming it Vermonster Beer.  On September 14, 2009 Rock Art Brewery received a cease and desist order from attorneys representing Hansen Natural Corp the owner of Camel Pis … I mean Monster Energy Drink.  It appears that Hanson/Camel/Monster want to expand into the alcoholic beverage industry and wants the name Vermonster for themselves … and for free no less.

I doubt that Monster Energy Drink lawyers really thought through this plan when they sent out their cease and desist order.  When you are a multi-billion dollar corporation, you get the idea that you are invincible – it becomes really hard to see the risk involved in taking on a puny little brewery.  The Monster lawyers look like a bunch of IM noobs!  lol.  I doubt that they ever envisioned an online revolution against their product seeing how different the products actually are.  I mean Vermonster is made with a pile of hops, lots of alcohol and just a touch of Vermont, while Monster Energy Drink is made of 100% monster monkey ass.  Other than they are both liquids, they have nothing in common!

I became aware of this story first from Griz on his Make Money Online blog but the original IM marketer that broke this story was Allyn Hane, vblogger extraordinaire at Blogger Illustrated.  The power of the internet and internet marketers in particular is increasing.  The idea that single bloggers located all around the world could come together and take on a multi-billion dollar corporation was unknown even 10 years ago.  It will be interesting to see where this takes us and we will watch this story as it develops.

Other Bloggers Talking about this story:

Monster Energy Drink vs Vermonster Beer – Griz

F You Monster Energy Drink – May You Go Bank-Fing-Rupt – Allyn

Monster Energy Drink Side Effects

Monster Energy Drink Sucks the Life Out of Small Business

ROCK ART BREWERY vs Corporate America – The Biggest Scam of All! – Liz

Monster Energy Drink – Corporate America Gone Bad

When is a Monster a Bully?

Monster Energy Drink Attacks Vermont Beer

Poll: Monster Energy vs Vermonster Beer

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11 Responses to Hey Monster – Who’s the Noob Now?

  1. RT Cunningham says:

    100% monster monkey ass! Awesome LMAO fodder.

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  3. Bill says:

    I have always hated Monster and now I have reason to hate them more.

    I linked to my blog. As I posted there, this is one of the reasons our economy is taking a huge dump right now…. because corporations try to rule the world and the f’n government lets them.

  4. The last thing we need is people squashing the small businesses, they have enough on their plates for today.

    Monster Energy Drinks is bad karma and people should avoid it, can’t attest to the taste because I’ve never tasted it but they sound like an unpleasant bunch.

    dwippy

  5. Pingback: The Owners of Monster Energy Drink Are Not Socially Responsible | Buy Made In The. USA

  6. Dirk Poulsen says:

    Not a day goes by when I wonder if the work I am doing is going to make even a slight difference in the results for tomorrow.

    Today actually turned out really sweet and here is one more reason why it is all worth it.

    http://rockartbrewery.com claims Victory with a statement pending………..

    Damn that was quick.

    Cheers!

    Dirk Poulsen

  7. Allyn says:

    Hey noob Milker, 😉
    Thank you for the link and thank you for joining in the fun. Isn’t it cool how we “little guys” on the internet can make such a big impact?
    It looks as if Matt and the Rock Art folks have won their battle, but we don’t have any details yet.
    Either way, thanks for helping out, I owe you one!
    AL

  8. 10:1 that Allyn will use your new term “Monster Monkey Ass” in a video before this thing is over with.

  9. Pingback: Monster Energy Drink vs Vermonster Beer « Guadagna ora Online Blog

  10. Pingback: Boycott Monster Energy Drink for Screwing the Little Guy | ejcross.com

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